Annabelle Natalie Gibson (born 8 October 1991) is an Australian convicted scammer and pseudoscience advocate. She is the author of The Whole Pantry mobile app and its later companion cookbook. Throughout her career as a wellness guru, Gibson falsely claimed to have been diagnosed with multiple cancer pathologies, including malignant brain cancer, and that she was effectively managing them through diet, exercise, natural medicine, and alternative medicine therapies. She additionally alleged that she had donated significant proportions of her income and her company's profits to numerous charities.
In March 2015, after reports identified Gibson's fraudulent claims regarding her charitable donations, media investigation found that she had also fabricated her stories of cancer, and lied about her age, personal life and history. Concerns were expressed that Gibson had led a profligate lifestyle, renting an upmarket town house, leasing a luxury car and office space, undergoing cosmetic dental procedures, purchasing designer clothes and holidaying internationally, using money claimed to have been raised for charity. With a collapsing social media support base, Gibson admitted in an April 2015 interview that her claims of having multiple cancers had been fabricated, stating that "none of it's true".
Her actions were described as "particularly predatory", as well as "deceit on a grand scale, for personal profit". On 6 May 2016, Consumer Affairs Victoria announced legal action against Gibson and Inkerman Road Nominees Pty Ltd (originally known as Belle Gibson Pty Ltd) for "false claims by Ms. Gibson and her company concerning her diagnosis with terminal brain cancer, her rejection of conventional cancer treatments in favour of natural remedies, and the donation of proceeds to various charities." On 15 March 2017, the Federal Court of Australia supported most of those claims, concluding that "Ms. Gibson had no reasonable basis to believe she had cancer."
